Hello.

First, the site has been revamped and is easier to use and read- also changed the name. It is a spinoff of the restaurant concept I’ve been working with for over a year in school called The Butcher & The Baker, but that’s too wordy for a blog title 🙂

It also has separate meaning; a celebration of the basics. Our lives are cluttered with hot dog toasters and banana slicers, when all we really need is a good sharp knife and a surface for kneading.

Is all improvement bad? No, I really don’t think so.

However I do think we’re at the point where we need to take a keen eye to how we’re spending our time.  Have you ever wondered where the free time all of these gadgets are supposed to be saving us is?

Maybe it’s being stored in the cloud. Heh.

Time is a big topic for all of us, specifically our lack of it, and is the first pillar of our food predicament I’d like to touch on after we lay out the basics.

Starting with, what is our food predicament?

It is our current very, very poor relationship with food and is something that has been on my mind for years now trying to sort it out.

What I commonly see in the first layer is the blame game; yes it’s very easy to point a finger at agribusiness and I’m guilty of wearing out many soap boxes on the topic. However did these companies start with the intention of mass-producing food that (in most cases) has very little nutritional value, or to create mass feedlots pumping animals full of antibiotics whilst evilly cackling to themselves?

And, why are these products successful at all?

Everyone knows most companies offering food choices that make dirt look nutritional would be out of business without consumer demand, yet they make billions. However even this isn’t as transparent as it seems, and we can’t readily point a finger here either.

I’ll back out into a bigger picture in the next part of this series, so we can start to see where all this started and how the influences of social movements that seem unrelated to the food scene changed the face of our relationship with food today.

Welcome to the next phase.